Something that seems to be a recurring theme in many of the Wu Tang Clan videos is the fairly frequent advertisement of the groups logo, this logo appears in nearly all of the videos and albums covers and helps the audience become familiarised with the group.Using an Asian style font in the logo for example allows the audience to recognise and identified the groups work before the video has even begun. The genre of the video is easily identifiable because of the clothing and mannerisms of the characters that feature in it, baggy hoodies and jeans are items of clothing that most members of the audience would instantly associate with the hip hop genre, the 'street' style and posture of the characters reinforces these stereotypes further. The video does conform to stereotypes of African-American hip hop artists and there attitudes, this is portrayed in the video through body language which occasionally verges on aggression. The video has been made in this way to amplify aggression because many rap artists strive towards a tough guy persona as characteristics such as this are usually admired within the Hip hop world.
Unlike other music videos in the same genre this video does not go to great lengths to convey the affluence and wealth of the group. Despite the strong influence of urban culture in the video, influences from different cultures are also included. Like many Wu Tang Clan music videos there is a strong Asian influence in the form of martial arts and imagery that is typical of Asian culture.
The narrative of the video is reasonably clear and like many music videos has some relevance to the title of the song, the fact that the videos storyline is easy to follow allows the audience to become more involved in the video and also enables them to become familiarised with each individual members personality.
Notorious B.I.G - Juicy - http://www.youtube.com/watch?v=OsT8FaZnzdE
This music video differs greatly from the first one i analysed, the video depicts a journey and has a much clearer storyline. However this video does share some similarities to the last one such as its representation of African Americans again the main protagonist of the video is wearing clothes that the audience quickly recognise and associate with urban street culture this also means that the genre of the video can be quickly identified by the audience. Unlike the first video this video goes to greater lengths to try and portray the artists wealth and how despite his new found affluence he is staying true to his social background. The video is likely to appeal to a predominately African American audience although obviously its not exclusive to other ethnicity's as my research has shown. The video is also likely to appeal to the same social groups as the previous video because of the artists working class background and how the video depicts his rise to fame
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