Initial ideas

Myself and my group thought it would be a good idea to challenge traditional media stereotypes that are frequently used in Hip-Hop music videos, these videos typically portray women as sex objects for example in the Wu Tang Clan video 'Gravel Pit'  females are scantily dressed and act in submissive fashion whereas men are depicted in positions of power and dominance. http://www.youtube.com/watch?v=JV3wh2VPcd0
In our video we want to reverse these gender roles and place female actors in  a position of dominance, we are also planning to change how females are typically dressed in Hip-hop videos. Dressing the female characters in clothing that is usually associated with male Hip-hop artists will help us further challenge stereotypes and will hopefully add an element of humour to our video.
In an effort to make our video instantly recognisable as a Hip-hop music video we plan to film it from a low angle using a fisheye lens, this is a technique used in many music videos of the same genre. This technique combined with certain clothing and mannerisms will hopefully result in the audience instantly associating our video with the Hip-hop genre.
Aggressive mannerisms and body language are a recurring theme with many Wu Tang Clan videos, we plan continue this theme with our video and portray our characters in a similar manner which will also help the audience associated with the genre.
We found that in was common in hip-hop videos for the camera to be fitted with a fish-eye lens as this can result in the subjects looking more imposing, we want to feature this technique in our video as we believe that making the characters appear powerful is an important factor in a hip-hop video, filming from a low angle can also amplify this effect and allows the subject to dominate the screen.